TY  - THES
T1  - Effective Elements on E-Marketing strategy in Tourism Industry(Case study: Airlines, Tour Operator and Chain Hotels in Germany and Iran)
A1  - Mousavi,Seyed Siamak
Y1  - 2012/07/20
N2  - Effective Elements on E-Marketing strategy in Tourism Industry
(Case study Germany and Iran Airlines, Tour Operator and Chain Hotels)
By: Seyed Siamak Mousavi
Supervisor: Prof. Dr. Andreas Kagermeier
This dissertation focuses on e-marketing strategy's effective elements in tourism industry. As case study, research focus is on Airlines, tour operator, chain hotels in Iran and Germany. It aims to show various possibilities to enhance the company’s e-marketing strategy and successfully performance e-marketing strategies with recognition effective elements and their important during the strategy designing and implementation process. For the purpose of this research due to the nature of the research, Explanatory -exploratory-applicable; after studying and consulting, Delphi technique has been chosen. In results, we have some effective elements and their important according the Delphi and AHP method. For example between elements "Tourists' Needs, Experience and Expects" with the importance coefficient of %204 is the most remarkable elements and "Customer satisfactions' elements group" with average value 5.54 according the research results have more important than other groups.
KW  - Tourismus, E-Marketing, Strategie, Deutschland, Iran
CY  - Trier
PB  - Universitätsbibliothek Trier
AD  - Universitätsring 15, 54296 Trier
L2  - http://ubt.opus.hbz-nrw.de/volltexte/2012/767
ER  -