Claudia Benthien

• This paper explores the presence of the poetic word in contemporary urban settings: from “Poetry in Motion,” displayed in the New York City subway at the very place where one usually finds ads, to fluid xenon light projections of huge verse on the exterior of buildings in Basel or Zurich by visual artist Jenny Holzer, who presents poems of the Nobel Laureate Wisława Szymborska together with her own short “Truisms.” Or from single poems permanently written on walls – e.g. a much-discussed concrete poem by Eugen Gomringer at the facade of a Berlin college of education – to the technically enhanced spoken word, audible from far away as a side effect of gigantic poetry slam events in stadiums, e.g. the Trabrennbahn (race-course) in Hamburg and even performative events such as Ulrike Almut Sandig’s „augenpost“ in which poems are ‘published’ on posters, flyers and free postcards in the urban space of Leipzig or declaimed on public squares in Indian metropolises through a megaphone. Such presentations of poetry in urban space are still uncommon, thus creating an aesthetic experience that differs strongly from reception in private settings or even in readings or public poetry festivals, as the poem relates to its urban surroundings.