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Potenziale und Marktchancen für den ÖPNV in der Fläche

Potentials and Market Opportunities for Public Transport Outside Urban Areas

  • Improving market opportunities for local public transportation requires marketing strategies which put the customer in the centre of business considerations. The customer is the "source of wealth", for he or she provides for turnover, income and market dynamics. This context is the crucial market-strategy approach in the public transport sector. Therefore the most important element in the strategic marketing approach of customer orientation in public transportation is not only to design a self-contained system of marketing measures for convincing potential customers of the advantages of the product, but also to create "product quality" in order to gain "customer confidence". The key point of the concept of a customer-oriented "public transport/ation supply structure" is to develop a simplified method of estimating the market potential in order to confirm or verify sufficient demand effects that are predominantly based on traffic corridors burdened with heavy car traffic. Correspondingly, a public transport/ation supply structure is developed which will offer the customer extensive and therefore attractive access to public transport. Applying this attractive public transport/ation system enables the use of "economic potentials" for financing public transport outside urban agglomerations, which is only made possible by a consistent strategic marketing concept of customer orientation.

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Author:Karl-Georg Schroll
Advisor:Heiner Monheim, Prof. Dr.
Document Type:Doctoral Thesis
Date of completion:2004/06/15
Publishing institution:Universität Trier
Granting institution:Universität Trier, Fachbereich 6
Date of final exam:2003/05/21
Release Date:2004/06/15
Tag:Custumer Orientation in Public Transport; Intermodal Competition; Public Transport Outside Urban Areas
GND Keyword:Deutschland; Kundenorientierung; Ländlicher Raum; Öffentlicher Personennahverkehr
Institutes:Fachbereich 6 / Raum- und Umweltwissenschaften
Dewey Decimal Classification:5 Naturwissenschaften und Mathematik / 55 Geowissenschaften, Geologie / 550 Geowissenschaften

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