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Personal Trust and System Trust in the Sharing Economy: A Comparison of Community- and Platform-Based Models

  • Currently, new business models created in the sharing economy differ considerably and they differ in the formation of trust as well. If and how trust can be created is shown by a comparison of two examples which diverge in their founding philosophy. The chosen example of community-based economy, Community Supported Agriculture (CSA), no longer trusts the capitalist system and therefore distances itself and creates its own environment including a new business model. It is implemented within rather small groups where trust is created by personal relations and face-to-face communication. On the contrary, the example of a platform economy, the accommodation-provider company Airbnb, shows trust in the system and pushes technological innovations through the use of platform applications. It promotes trust and confidence in the progress of technology. For the conceptual analysis, the distinction between personal trust and system trust defined by Niklas Luhmann is adopted. The analysis describes two different modes of trust formation and how they push distrust or improve trust. Grounded on these analyses, assumptions on the process of trust formation within varying models of the sharing economy are formulated as well as a hypothesis about possible developments is introduced for further research.

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Author:Sabine Gruber
Parent Title (English):Frontiers in Psychology
Publisher:Frontiers Media
Place of publication:Lausanne
Document Type:Article
Date of completion:2020/12/10
Date of publication:2020/12/10
Publishing institution:Universit├Ąt Trier
Contributing corporation:The publication was funded by the Open Access Fund of Universit├Ąt Trier and the German Research Foundation (DFG)
Release Date:2021/09/06
Tag:Community Supported Agriculture (CSA); community-based production; personal trust; platform economy; system trust
GND Keyword:Risikomanagement; Sharing Economy; Vertrauen
Issue / no.:11
Number of pages:11
Institutes:Fachbereich 4 / Soziologie
Dewey Decimal Classification:3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 300 Sozialwissenschaften
Licence (German):License LogoCC BY: Creative-Commons-Lizenz 4.0 International

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