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Unpacking Plastic: Investigating Plastic Related Ambivalence

  • Many people are aware of the negative consequences of plastic use on the environment. Nevertheless, they use plastic due to its functionality. In the present paper, we hypothesized that this leads to the experience of ambivalence—the simultaneous existence of positive and negative evaluations of plastic. In two studies, we found that participants showed greater ambivalence toward plastic packed food than unpacked food. Moreover, they rated plastic packed food less favorably than unpacked food in response evaluations. In Study 2, we tested whether one-sided (only positive vs. only negative) information interventions could effectively influence ambivalence. Results showed that ambivalence is resistant to (social) influence. Directions for future research were discussed.

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Author:Lena Hahn, Benjamin Buttlar, Eva Walther
Parent Title (English):Sustainability
Place of publication:Basel
Document Type:Article
Date of completion:2021/02/18
Date of publication:2021/02/18
Publishing institution:Universität Trier
Contributing corporation:The publication was funded by the Open Access Fund of Universität Trier and the German Research Foundation (DFG)
Release Date:2021/09/08
Tag:MouseTracker; ambivalence; intervention; plastic
GND Keyword:Ambivalenz; Funktionalität; Kunststoff; Lebensmittel; Umweltbewusstsein; Verpackung
Issue / no.:13/4
Number of pages:10
Institutes:Fachbereich 1 / Psychologie
Dewey Decimal Classification:1 Philosophie und Psychologie / 15 Psychologie / 150 Psychologie
Licence (German):License LogoCC BY: Creative-Commons-Lizenz 4.0 International

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