Entrepreneurship is recognized as an important discipline to achieve sustainable development and to address sustainability goals without losing sight of economic aspects. However, entrepreneurship rates are rather low in many industrialized countries with high income levels. Research clearly shows that there is a gap in the entrepreneurial process between intentions and subsequent actions. This means that not everyone with entrepreneurial ambitions also follows through and implements actions. This gap also exists for aspects of sustainability. As a result, there is a need to better understand the traditional and sustainability-focused entrepreneurial process in order to increase corresponding actions. This dissertation offers such a comprehensive perspective and sheds light on individual and contextual predictors for traditional and sustainability-focused behavior of entrepreneurs and self-employed across four studies. The first three studies focus on individual predictors. By providing a systematic literature review with 107 articles, Chapter 2 highlights the ambivalent role of religion for the entrepreneurial process. Relying on the theory of planned behavior (TPB) as theoretical basis, religion can have positive effects on entrepreneurial attitudes and behavioral control, but also negative consequences for other aspects of behavioral control and subjective norms due to religious restrictions. The quantitative empirical study in Chapter 3 similarly relies on the TPB and sheds light on individual perceptual factors influencing the sustainability-related intention-action gap in entrepreneurship. Using data from the 2021 Global Entrepreneurship Monitor (GEM) Adult Population Survey (APS) including 22,008 early-stage entrepreneurs from 44 countries worldwide, the results support our theoretical reasoning that sustainability-focused intentions are positively related to social entrepreneurial actions. In addition, it is demonstrated that positive perceptual moderators such as self-efficacy and knowing other entrepreneurs as role models strengthen this relationship while a negative perception such as fear of failure restricts social actions in early-stage entrepreneurship. The next quantitative empirical study in Chapter 4 examines the behavioral consequences of well-being at a sample of 6,955 German self-employed during COVID-19. This chapter builds on two complementary behavioral perspectives to predict how reductions in financial and non-financial well-being relate to investments in venture development. In this regard, reductions in financial well-being are positively related to time investments, supporting the performance feedback perspective in terms of higher search efforts under negative performance. In contrast, reductions in non-financial well-being are negatively related to time and monetary investments, yielding support for the broadening-and-build perspective indicating that negative psychological experiences narrow the thought-action repertoire and hinder resource deployment. The insights across these first three studies about individual predictors indicate that many different, subjective beliefs, perceptions and emotional states can influence the entrepreneurial process making entrepreneurship and self-employment highly individualized disciplines. The last quantitative empirical study provides an explorative view on a large number of contextual predictors for social and ecological considerations in entrepreneurial actions. Combining GEM data from 2021 on country level with further information from the World Bank and the OECD, a machine learning approach is employed on a sample of 84 countries worldwide. The results suggest that governmental and regulatory as well as cultural factors are relevant to predict social and ecological considerations. Moreover, market-related aspects are shown to be relevant predictors, especially socio-economic factors for social considerations and economic factors for ecological considerations. Overall, the four studies in this dissertation highlight the complexity of the entrepreneurial process being determined by many different individual and contextual factors. Due to the multitude of potential predictors, this dissertation can only give an initial overview of a selection of factors with many more aspects and interdependencies still to be examined by future research.