Do Personality Traits, Trust and Fairness Shape the Stock-Investing Decisions of an Individual?
(2023)
This thesis is comprised of three projects, all of which are fundamentally connected to the choices that individuals make about stock investments. Differences in stock market participation (SMP) across countries are large and difficult to explain. The second chapter focuses on differences between Germany (low SMP) and East Asian countries (mostly high SMP). The study hypothesis is that cultural differences regarding social preferences and attitudes towards inequality lead to different attitudes towards stock markets and subsequently to different SMPs. Using a large-scale survey, it is found that these factors can, indeed, explain a substantial amount of the country differences that other known factors (financial literacy, risk preferences, etc.) could not. This suggests that social preferences should be given a more central role in programs that aim to enhance SMP in countries like Germany. The third chapter documented the importance of trust as well as herding for stock ownership decisions. The findings show that trust as a general concept has no significant contribution to stock investment intention. A thorough examination of general trust elements reveals that in group and out-group trust have an impact on individual stock market investment. Higher out group trust directly influences a person's decision to invest in stocks, whereas higher in-group trust increases herding attitudes in stock investment decisions and thus can potentially increase the likelihood of stock investments as well. The last chapter investigates the significance of personality traits in stock investing and home bias in portfolio selection. Findings show that personality traits do indeed have a significant impact on stock investment and portfolio allocation decisions. Despite the fact that the magnitude and significance of characteristics differ between two groups of investors, inexperienced and experienced, conscientiousness and neuroticism play an important role in stock investments and preferences. Moreover, high conscientiousness scores increase stock investment desire and portfolio allocation to risky assets like stocks, discouraging home bias in asset allocation. Regarding neuroticism, a higher-level increases home bias in portfolio selection and decreases willingness to stock investment and portfolio share. Finally, when an investor has no prior experience with portfolio selection, patriotism generates home bias. For experienced investors, having a low neuroticism score and a high conscientiousness and openness score seemed to be a constant factor in deciding to invest in a well-diversified international portfolio
Human behavior in regard to financial issues has long been explained in the light of the efficient market hypothesis. Following the strict interpretation of this theory, investors in the financial markets take into account that all relevant information is already included in the market price of an asset. Accordingly, information from the past does not affect future prices as all information is instantly incorporated. However, focussing on the actual behavior of humans, our empirical results indicate that the existing market conditions influence the behavior of stock market investors.
In the introductory chapter, we describe the difficulties of the efficient markets hypothesis in explaining the behavior of investors within a strictly rational frame. In the second chapter, we show that investors do consider the previous market development for their upcoming investment decisions. First, stock market patterns with predominantly positive days trigger significantly more trades than patterns with negative days. And second, after recent upward movements, investors sell proportionally more stocks than they buy. In the third chapter, we expound a theoretical framework that connects investment-related triggers of arousal, such as the performance of own stocks and the general market environment, with investors’ risk appetite in the decision-making processes. Our model predicts that aroused investors accept higher risks by holding stocks longer in comparison to their less aroused peers. In the fourth chapter, we show how two extreme market environments, the bull and the bear market, affect the disposition effect and especially learning to avoid this behavioral bias. Investors are subject to the bias in each market phase but with a far stronger propensity during the bear market. However, we show that investors also make the greatest progress in avoiding the disposition effect during this period.
These results suggest that future studies about investors’ behavior in the financial markets should consider the market environment as an important determinant.