Based on data collected from two surveys conducted in Germany and Taiwan, my first paper (Chapter 2) examines the impact of culture through language priming (Chinese vs. German or English) on individuals’ price fairness perception and attitudes towards government intervention and economic policy involving inequality. We document large cross-language differences: in both surveys, subjects who were asked and answered in Chinese demonstrated significantly higher perceived price fairness in a free market mechanism than their counterparts who completed the survey in German or English language. They were also more inclined to accept a Pareto improvement policy which increases social and economic inequality. In the second survey, Chinese language induced also a lower readiness to accept government intervention in markets with price limits compared to English language. Since language functions as a cultural mindset prime, our findings imply that culture plays an important role in fairness perception and preferences regarding social and economic inequality. Chapter 3 of this work deals with patriotism priming. By conducting two online experimental studies conducted in Germany and China, we tested three different kinds of priming methods for constructive and blind patriotism respectively. Subjects were randomly distributed to one of three treatments motivated by previous studies in different countries: a constructive patriotism priming treatment, a blind patriotism priming treatment and a non-priming baseline. While the first experiment had a between-subject design, the second one enabled both a between-subject and within-subject comparison, since the level of patriotism of individuals was measured before and after priming respectively. The design of the second survey also enabled a comparison among the three priming methods for constructive and blind patriotism. The results showed that the tested methods, especially the national achievements as a priming mechanism, functioned well overall for constructive patriotism. Surprisingly, the priming for blind patriotism did not work in either Germany or China and the opposite results were observed. Discussion and implications for future studies are provided at the end of the chapter. Using data from the same studies as in Chapter 3, Chapter 4 examines the impact of patriotism on individuals’ fairness perception and preferences regarding inequality and on their attitudes toward economic policy involving inequality. Across surveys and countries, a positive and significant effect of blind patriotism on economic individualism was found. For China, we also found a significant relationship between blind patriotism and the agreement to unequal economic policy. In contrast to blind patriotism, we did not find an association of constructive patriotism to economic individualism and to attitudes toward economic policy involving inequality. Political and economic implications based on the results are discussed. The last chapter (Chapter 5) studies the self-serving bias (when an individual’s perception about fairness is biased by self-interest) in the context of price setting and profit distribution. By analyzing data from four surveys conducted in six countries, we found that the stated appropriate product price and the fair allocation of profit was significantly higher, when the outcome was favorable to oneself. This self-serving bias in price fairness perception, however, differed across countries significantly and was significantly higher in Germany, Taiwan and China than in Vietnam, Estonia and Japan. Although economic individualism and masculinity were found to have a significant negative effect on self-interest bias in price fairness judgment, they did not sufficiently explain the differences in self-interest bias between countries. Furthermore, we also observed an increase of self-interest bias in profit allocation over time in time-series data for one country (Germany) with data from 2011 to 2023. The four papers are all co-authored with Prof. Marc Oliver Rieger, and the first paper has been accepted for publications in Review of Behavioral Economics.