Small and medium-sized enterprises (SMEs) play a vital role for the innovativeness, economic growth and competitiveness of Europe. One of the most pressing problems of SMEs is access to finance to ensure their survival and growth. This dissertation uses both quantitative and qualitative exploratory research methods and increases with its holistic approach the transparency in SME financing. The results of a cluster analysis including 12,726 SMEs in 28 European countries reveal that SME financing in Europe is not homogenous but that different financing patterns exist which differ according to the number of financing instruments used and the combinations thereof. Furthermore, the SME financing types can be profiled according to their firm-, product-, industry- and country-specific characteristics. The results of this analysis provide some support for prior findings that smaller, younger and innovative SMEs suffer from a financing gap which cannot be closed with traditional financing instruments. One alternative to close this financing gap is crowdfunding. Even though crowdfunding has shown tremendous growth rates over the past few years, little is known about the determinants of this financing alternative. This dissertation systematically analyses the existing scientific literature on crowdfunding as an alternative in SME financing and reveals existing research gaps. Afterwards, the focus is on the role of investor communication as a way to reduce information asymmetries of the crowd in equity-based crowdfunding. The results of 24 interviews with market participants in equity-based crowdfunding reveal that crowd investors seem to replace personal contacts with alternative ways of communicating, which can be characterized as pseudo-personal (i.e., by using presentation videos, social media and investor relations channels). In addition, it was found that third party endorsements (e.g., other crowd investors, professional investors, customers and platforms) reduce the information asymmetries of crowd investors and hence, increase the likelihood of their investment.