The equity premium (Mehra and Prescott, 1985) is still a puzzle in the sense that there are still no convincing explanations for the size of the equity premium. In this dissertation, we study this long-standing puzzle and several possible behavioral explanations. First, we apply the IRR methodology proposed by Fama and French (1999) to achieve large firm level data on the equity premia for N = 28,256 companies in 54 countries around the world. Second, by using preferences data from the INTRA study (Rieger et. al., 2014), we could test the relevant risk factors together with time cognition to explain the equity premium. We document the failure of the Myopic Loss Aversion hypothesis by Benartzi and Thaler (1995) but provides rigorous empirical evidence to support the behavioral theory of ambiguity aversion to account for the equity premium. The observations shed some light on the new approach of integrating risk and ambiguity (together with time preferences) into a more general model of uncertainty, in which both risk premium and ambiguity premium play roles in asset pricing models.