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This dissertation focuses on e-marketing strategy's effective elements in tourism industry. As case study, research focus is on Airlines, tour operator, chain hotels in Iran and Germany. It aims to show various possibilities to enhance the company- e-marketing strategy and successfully performance e-marketing strategies with recognition effective elements and their important during the strategy designing and implementation process. For the purpose of this research due to the nature of the research, Explanatory -exploratory-applicable; after studying and consulting, Delphi technique has been chosen. In results, we have some effective elements and their important according the Delphi and AHP method. For example between elements "Tourists' Needs, Experience and Expects" with the importance coefficient of %204 is the most remarkable elements and "Customer satisfactions' elements group" with average value 5.54 according the research results have more important than other groups.
Digital technologies have become central to social interaction and accessing goods and services. Development strategies and approaches to governance have increasingly deployed self-labelled ‘smart’ technologies and systems at various spatial scales, often promoted as rectifying social and geographic inequalities and increasing economic and environmental efficiencies. These have also been accompanied with similarly digitalized commercial and non-profit offers, particularly within the sharing economy. Concern has grown, however, over possible inequalities linked to their introduction. In this paper we critically analyse the role of sharing economies’ contribution to more inclusive, socially equitable
and spatially just transitions. Conceptually, this paper brings together literature on sharing economies, smart urbanism
and just transitions. Drawing on an explorative database of sharing initiatives within the cross-border region of Luxembourg and Germany, we discuss aspects of sustainability as they relate to distributive justice through spatial accessibility, intended benefits, and their operationalization. The regional analysis shows the diversity of sharing models, how they are appropriated in different ways and how intent and operationalization matter in terms of potential benefits.
Results emphasize the need for more fine-grained, qualitative research revealing who is, and is not, participating and
benefitting from sharing economies.