Broadcast media such as television have spread rapidly worldwide in the last century. They provide viewers with access to new information and also represent a source of entertainment that unconsciously exposes them to different social norms and moral values. Although the potential impact of exposure to television content have been studied intensively in economic research in recent years, studies examining the long-term causal effects of media exposure are still rare. Therefore, Chapters 2 to 4 of this thesis contribute to the better understanding of long-term effects of television exposure. Chapter 2 empirically investigates whether access to reliable environmental information through television can influence individuals' environmental awareness and pro-environmental behavior. Analyzing exogenous variation in Western television reception in the German Democratic Republic shows that access to objective reporting on environmental pollution can enhance concerns regarding pollution and affect the likelihood of being active in environmental interest groups. Chapter 3 utilizes the same natural experiment and explores the relationship between exposure to foreign mass media content and xenophobia. In contrast to the state television broadcaster in the German Democratic Republic, West German television regularly confronted its viewers with foreign (non-German) broadcasts. By applying multiple measures for xenophobic attitudes, our findings indicate a persistent mitigating impact of foreign media content on xenophobia. Chapter 4 deals with another unique feature of West German television. In contrast to East German media, Western television programs regularly exposed their audience to unmarried and childless characters. The results suggest that exposure to different gender stereotypes contained in television programs can affect marriage, divorce, and birth rates. However, our findings indicate that mainly women were affected by the exposure to unmarried and childless characters. Chapter 5 examines the influence of social media marketing on crowd participation in equity crowdfunding. By analyzing 26,883 investment decisions on three German equity crowdfunding platforms, our results show that startups can influence the success of their equity crowdfunding campaign through social media posts on Facebook and Twitter. In Chapter 6, we incorporate the concept of habit formation into the theoretical literature on trade unions and contribute to a better understanding of how internal habit preferences influence trade union behavior. The results reveal that such internal reference points lead trade unions to raise wages over time, which in turn reduces employment. Conducting a numerical example illustrates that the wage effects and the decline in employment can be substantial.