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- Ambivalenz (2)
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- ambivalence (2)
- intervention (2)
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Many people are aware of the negative consequences of plastic use on the environment. Nevertheless, they use plastic due to its functionality. In the present paper, we hypothesized that this leads to the experience of ambivalence—the simultaneous existence of positive and negative evaluations of plastic. In two studies, we found that participants showed greater ambivalence toward plastic packed food than unpacked food. Moreover, they rated plastic packed food less favorably than unpacked food in response evaluations. In Study 2, we tested whether one-sided (only positive vs. only negative) information interventions could effectively influence ambivalence. Results showed that ambivalence is resistant to (social) influence. Directions for future research were discussed.
Food waste is the origin of major social and environmental issues. In industrial societies, domestic households are the biggest contributors to this problem. But why do people waste food although they buy and value it? Answering this question is mandatory to design effective interventions against food waste. So far, however, many interventions have not been based on theoretical knowledge. Integrating food waste literature and ambivalence research, we propose that domestic food waste can be understood via the concept of ambivalence—the simultaneous presence of positive and negative associations towards the same attitude object. In support of this notion, we demonstrated in three pre-registered experiments that people experienced ambivalence towards non-perishable food products with expired best before dates. The experience of ambivalence was in turn associated with an increased willingness to waste food. However, two informational interventions aiming to prevent people from experiencing ambivalence did not work as intended (Experiment 3). We hope that the outlined conceptualization inspires theory-driven research on why and when people dispose of food and on how to design effective interventions.
COVID-19 was a harsh reminder that diseases are an aspect of human existence and mortality. It was also a live experiment in the formation and alteration of disease-related attitudes. Not only are these attitudes relevant to an individual’s self-protective behavior, but they also seem to be associated with social and political attitudes more broadly. One of these attitudes is Social Darwinism, which holds that a pandemic benefits society by enabling nature “to weed out the weak”. In two countries (N = 300, N = 533), we introduce and provide evidence for the reliability, validity, and usefulness of the Disease-Related Social Darwinism (DRSD) Short Scale measuring this concept. Results indicate that DRSD is meaningful related to other central political attitudes like Social Dominance Orientation, Authoritarianism and neoliberalism. Importantly, the scale significantly predicted people’s protective behavior during the Pandemic over and above general social Darwinism. Moreover, it significantly predicted conservative attitudes, even after controlling for Social Dominance Orientation.
