This study focuses on the representation of British South Asian identities in contemporary British audiovisual media. It attempts to answer the question, whether these identities are represented as hybrid, heterogeneous and ambivalent, or whether these contemporary representations follow in the tradition of colonial and postcolonial racialism. Racialised depictions of British South Asians have been the norm not only in the colonial but also in the postcolonial era until the rise of the Black British movement, whose successes have been also acknowledged in the field of representation. However these achievements have to be scrutinized again, especially in the context of the post 9/11 world, rising Islamophobia, and new forms of institutionalized discrimination on the basis of religion. Since the majority of British Muslims are of South Asian origin, this study tries to answer the question whether the marker of religious origin is racial belonging, i.e. skin colour, and old stereotypes associated with the racialised representation are being perpetuated into current depictions through an examination of the varied genre of popular audio visual media texts.